We are talking about the most popular and most impressive Best eCommerce Website Design trends in 2022. How to Build the Best E-Commerce Website Are you ready to dive deeper into these insights and predictions?
E-Commerce is not what we used to think. It has transformed into a dynamic and innovative online shopping experience that reflects the customer’s needs, desires, aspirations, and even mentality.
To stay close to competition, E-Commerce brands should rethink their marketplaces from the perspective of Web Design Trends 2022. This article will discuss the trends in top E-Commerce website design gaining momentum this year. Let’s start without doing anything else.
eCommerce Website Design And User-Interface
The factor that determines whether your customers stay on your platform or opt-out is how your online store looks. The rule of thumb is ease of use. Remember, Internet users have very little time for attention, and they want everything to be done instantly. If you can give it to them, you can enjoy high conversion rates. And your site is will do a top E-Commerce site.
If you have lost what you want in your store, put yourself in your customer’s shoes. What would you look for if you were shopping? What do you hate about product search? Work from there, and you will never go wrong.
Responsive Layout For Mobile And Web
According to ComScore, about 70% of digital media is spent on mobile devices. Unfortunately, many E-Commerce solutions are not optimized for mobile and are designed with desktop browsing. It could result in a just number of lost new sales.
If you build your business with Shopify, your store is “responsive.” This means that the site is user-friendly on different devices and screens, whether customers view it on desktop, smartphone or tablet.
When choosing a theme based on mobile optimization, it’s a good idea to check the ease of use personally to see if you’re happy with the flow of transactions. If you are not, your customers have a good chance of not being. Items such as cart drawers and easy-to-follow mobile navigation are crucial when making your choices.
It will help customers find your product quickly and easily on your website. Good navigation helps improve the SEO of your site to see it in search results.
Better navigation enhances the online shopping experience and helps merchants increase their sales and profits. Navigation can also affect the theme you choose. For example, if you have an extensive product catalogue, a theme with a large menu might be best for you.
Here are some guidelines to follow when designing your best E-Commerce website: First, try sticking to just a few menu headers in your navigation. Be clear and direct when labelling these titles. It is not the time to be innovative. Here are the tags you can use for top-level navigation:
- Shop Products Division
- About us
- Top seller
- Product section
Here are four top E-Commerce site examples of menus that make navigation easier. Visitors know what they are getting every time. As a beginner, I think you should start with the four listed above, but you will learn what your audience is attracted to over time.
Hyper-Creative Web Animation
This year, we will see more creative and unique animations for web page transformation. While most web designers use them for a somewhat “cosmetic” effect, there are those who use web animation to create a more immersive customer experience, zoom product descriptions, disassemble products, and make other fantastic conversions.
In 2022, web animations may be as visible as specific details in web page design. In both cases, they want to turn websites into a more enjoyable user experience and get people to spend more time online with a brand.
Fun Filter Features
Filtering is one of the essential tasks of an E-Commerce website, as it allows you to quickly and easily find the product you are looking for. The best and most convenient filtering problem often occurs when creating an E-Commerce web design. Suppose you want to find women’s shoes in an online store. Would you try to see them in the “Women’s” or “Shoes” section? That’s right: filtering design requires a lot of logical thinking.
In 2022, we will experience another feature of filtering in E-Commerce- it will be even more fun. Designers will add a pinch of humour and fun to the filtering, providing a convenient product search with a small bonus – entertainment.
Neutral Colours In The Background
In response to the trend of popular bold and lively E-Commerce web design, we may notice another, more soothing trend of the neutral colour palette. Although we’ve seen a lot of bright colours in e-business web design before, 2022 is characterized by sophisticated neutral colours.
By “neutral,” we do not mean ordinary white. It is already past. We suggest a variety of beautiful tones, such as soft blue, cool gray, cream, or light yellow. These colours will appear more often in the background of the E-Commerce site.
A Versatile Layout Is Developed.
The trend of obsolete layouts was popular before. This year, it has evolved even more. Today, users can scroll and not just up-and-down, front and back, diagonal, left, right and more. Such an intuitive interaction makes a design more enjoyable and visually appealing. This excellent practice has an impressive effect and helps an E-Commerce website to stand out from its competitors on the web.
Load Innovative Content For a More Enjoyable Experience
Many modern websites are visually stunning but can take a long time to load. To avoid losing website users due to long wait times, designers have devised various methods for this problem. The most popular of these are lazy loading and infinite scrolling. However, we will see the second trend in UX 2022. It is an intelligent content load. This feature allows users to upload only those website graphics and imagery that can be loaded quickly without waiting a long time for something to load on a website.
The more payment gateways available in your store, the higher your sales. Convenience sales translation. If you have dozens of supported payment modes, your customers will see this as a big plus. Don’t get me wrong. Not all stores require a lot of payment gateways. Just cover the basics: PayPal, Stripe, Authorize.net, Venmo, World Pay, and credit card processors.
It will help you determine what kind of payments your potential customers are using. Also, if your customers do not use them, there is no benefit in integrating the payment methods mentioned.
Most newcomers will choose a smooth template and deal with it. There is nothing wrong with that as long as it serves its purpose in your store. Still, it doesn’t hurt to look at E-Commerce website examples for additional inspiration.
Many store owners prefer high-level customizations, including API-open platforms, HTML / CSS / PHP editing, and more. But if you are not a coder, you can find a platform that offers a WYSIWYG (what you see) editor.
Building VS. Open-Source Solutions From Scratch
One of the things that have driven the rise of online stores is the rise of many open-source E-Commerce solutions. With it, you can access a website builder, integration, payment gateway, and much more on just one platform. However, a store owner must pay a monthly fee, not to mention the cost of the necessary add-ons.
Nevertheless, open-source E-Commerce solutions save you the hassle of coding every line and feature in your store. Always consider the scalability and durability of the platform before creating an online store.
Top 8 Best eCommerce Website Design Examples
Storm Clock London
Smart watches from London have taken a design to a whole new level when presenting their products. Storm Watches is an E-Commerce design that features excellent design graphics and never compromises with design. Each watch class is defined by a specific colour scheme representing its target audience. Storm watches have made great strides in bringing modern design to their E-Commerce store and have enticed customers to revisit the site. Storm Clock London is a great contender for being one of the best eCommerce websites designs we’ve seen.
The website’s name will be what we thought when we tested it; well made in terms of design, presentation, and brand personality. Not only is the inclusion of social media feeds on an eCommerce website difficult, but it can also compromise the loading speed of a website, questioning the customer experience. Not with this website. Social media feeds come alive with brand testimonials and comments responsible for the brand’s offers. The design is built around simplicity and convenience, which is also great for promoting brand loyalty.
New York Times Store
One candidate for one of the top E-Commerce website examples is the eCommerce website of the New York Times. When it comes to design, the brand should be credited, especially to the New York Times, one of America’s leading newspapers. The best website design should be contemporary, uncluttered, and straightforward. It carries fewer images and more irrelevant information, making the whole customer journey seamless. It’s a recipe for easy navigation, less clutter, and more relevant success.
Buying a pair of glasses is not an adventure when you think about it. The process is sometimes tedious and dull. But with the Owl, it became memorable. The site presents itself profoundly where buying glasses becomes an experience that is like coming back. The design includes high-quality images of people wearing glasses that you want to be interested in, which helps you understand what looks good. Combined with a mix of simplicity and clean design, it makes Owl a top E-Commerce website in terms of design simplicity.
Often, graphics alone do not do justice to the brands. However, this is certainly not the case with Baron Fig. The website is full of creative elements with many quotes attributed to the brand’s policy, making it a solid competitor to be one of WebSphere’s top eCommerce websites. Fun and catchy phrases with colourful elements throughout the website help Baron Figke stand out with its product presentation. So, if you are looking for E-Commerce web design inspiration, Fig is the online store that you should check out.
This Danish website pays tribute to those who love and survive chocolate. It’s reflected in its E-Commerce kills and rich and beautifully presented visuals that any chocolate lover would love to see. With a simple yet chocolate-based theme, the website presents itself to celebrate the love of chocolate. Uniquely designed, beautifully presented, and attractive graphics make this website a must-visit.
An excellent example of an eCommerce site is Roc, a company that sells headphones, which has a relatively busy website design that may at first seem overwhelming. Fine searchers on the web may find it a bit ‘too much in the mouth,’ but the principle behind it is excellent. The imagery used is engaging and straightforward, which is set to inspire active lifestyle viewers using wireless headphones and earbuds for work and sports activities. One-click on a product and taken to the product’s dedicated page. Neat!
Imagine how colourful a poster designing website would be. Now believe that it could turn into an eCommerce website. One of the best-designed eCommerce sites, Beacon has done just that with its beautifully designed E-Commerce website. Beacon itself is a collaborative design project that sells posters for good. It presents its website in an intuitive, colourful, and engaging way where visitors are greeted with colourful graphics, making it one of the most attractive eCommerce websites on our list.
We hope you have been inspired by our discussion of this Best eCommerce Website Design of 2022. I hope you read this article and understand how we can create the best eCommerce site and make our website one of the top website designs of 2022. So, let us know your opinion in the comments section below.